Markup Calculator
Enter what a product costs you and the markup you want to add to see the selling price and the profit that markup produces.
Cost and markup
What the product or service costs you, up to $1 billion.
The percentage added on top of cost, from 0% through 100,000%.
A 50% markup on $60.00 of cost adds $30.00 of profit.
- Profit
- $30.00
- Cost
- $60.00
How markup pricing works
Markup is the amount added on top of cost, expressed as a percentage of that cost. Multiply the cost by the markup percentage to get the profit, then add it back to the cost to get the selling price. Markup is a quick way to price from cost, but it is not the same as gross margin, which measures profit against the selling price instead.
Selling price = Cost × (1 + Markup% / 100)Profit = Cost × (Markup% / 100)- Cost
- What the item costs you
- Markup%
- Percentage added on top of cost
$60 cost, 50% markup
Suppose an item costs you $60 and you apply a 50% markup. The profit is $60 × 0.50 = $30, and the selling price is $60 + $30 = $90. Note that a 50% markup here is a 33.33% gross margin, because $30 profit is one-third of the $90 selling price.
This is an educational calculation based only on the values you provide. It is not accounting or tax advice.
What this calculator assumes
- Cost is your total cost of goods for the unit, before overhead that is not tied to the item.
- Markup is applied as a flat percentage of cost, the same for every unit.
- No taxes, such as sales tax or income tax, are modeled.
- Money values are rounded to the nearest cent for display.
Markup FAQ
Is markup the same as margin?
No. Markup is profit as a percentage of cost, while margin is profit as a percentage of the selling price. A 50% markup on a $60 cost is a 33.33% margin, because the $30 profit is measured against the $90 price rather than the $60 cost.
How do I choose a markup percentage?
Pick a markup that covers your variable costs, contributes to fixed costs and overhead, and leaves the profit you want, while staying competitive. Many businesses back into a target gross margin first, then convert it to the equivalent markup.
Sources and review notes
- U.S. Small Business Administration — pricing and financial management guidance
- Government of Canada — business pricing and profit guidance
Methodology last checked Jul 14, 2026. Formula implementation is covered by deterministic unit tests. No financial professional review is claimed yet.